Archiwa Galaxy

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Analytical cookies are a key tool used to collect data regarding user activity on the website. Their main purpose is to analyze website traffic and assess its performance. Analytical cookies allow us to track how users navigate the website, which content is most popular, and what behaviors they engage in, such as clicks or interactions with page elements. This information is important to website owners because it allows them to evaluate the usability of the site, identify areas for improvement, and personalize the user experience. Additionally, analytics cookies enable you to track the effectiveness of your marketing campaigns by identifying which traffic sources generate the most conversions.

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Marketing cookies play a key role in personalizing and tracking marketing activities on websites. Their main goal is to collect information about user behavior in order to provide personalized content and advertisements. By tracking user activity, such as viewed products, clicks or purchases, marketing cookies allow the creation of user profiles and customization of advertising content to their interests and preferences. Additionally, marketing cookies enable us to track the effectiveness of advertising campaigns through conversion and return on investment (ROI) analysis. For marketers, they are an extremely valuable tool, enabling precise targeting and personalization of ads, which may translate into greater campaign effectiveness and increased sales.

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