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Technically necessary cookies are key elements that ensure the proper functioning of the website. These include session identifiers, which enable us to recognize you as you browse different pages, ensuring session consistency and enabling features such as shopping carts and login sessions. Additionally, cookies store users' cookie acceptance preferences, eliminating the need to re-consent each time they visit the site. Anti-user session manipulation cookies are also important and make browsing safer by detecting and blocking session hijacking attacks. Finally, cookies store information about the user's session state, such as preferences and settings, which allows the website content to be tailored to the user's individual needs during a single browsing session. Therefore, cookies necessary for technical operation are crucial to ensuring the smooth functioning of the website and the security of user sessions.

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Analytical cookies are a key tool used to collect data regarding user activity on the website. Their main purpose is to analyze website traffic and assess its performance. Analytical cookies allow us to track how users navigate the website, which content is most popular, and what behaviors they engage in, such as clicks or interactions with page elements. This information is important to website owners because it allows them to evaluate the usability of the site, identify areas for improvement, and personalize the user experience. Additionally, analytics cookies enable you to track the effectiveness of your marketing campaigns by identifying which traffic sources generate the most conversions.

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Marketing cookies play a key role in personalizing and tracking marketing activities on websites. Their main goal is to collect information about user behavior in order to provide personalized content and advertisements. By tracking user activity, such as viewed products, clicks or purchases, marketing cookies allow the creation of user profiles and customization of advertising content to their interests and preferences. Additionally, marketing cookies enable us to track the effectiveness of advertising campaigns through conversion and return on investment (ROI) analysis. For marketers, they are an extremely valuable tool, enabling precise targeting and personalization of ads, which may translate into greater campaign effectiveness and increased sales.

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